CT Craft
20× growth in 3 months, from $18K to $360K monthly sales with disciplined PPC scaling.
The Challenge
CT Craft had strong products and steady demand, but Amazon growth was constrained by rising competition, seasonal volatility, and inefficient scaling systems. While the initial engagement focused on PPC, it became clear that outdated visuals were limiting conversion and reducing advertising efficiency, especially during peak seasons.
Highly seasonal demand causing sharp revenue spikes and drops
Rising CPCs in a competitive craft category
Large SKU and variation complexity
Product visuals not fully supporting conversion or premium positioning
The Solution
We took ownership of CT Craft’s Amazon growth by building a visual-first foundation to support long-term PPC performance. Although the engagement began with advertising, we demonstrated how improved, conversion-focused visuals would strengthen click quality and efficiency. Following a visual refresh, PPC campaigns were restructured into discovery, scaling, and defense, with ongoing keyword and listing optimization to capture peak demand efficiently.
The Result
CT Craft achieved consistent, scalable growth across peak months with improved control over performance and profitability.
20× growth in 3 months, scaling monthly sales from $18K to $360K
Significantly improved conversion efficiency from ad spend
Controlled ACOS and TACOS even during aggressive Q4 scaling
A repeatable Amazon growth system supporting long-term seasonal expansion
